Hollow PathSmall business owners and students.

Introduction to Digital Marketing

Understand how brands actually reach people online.

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Big picture first

See how the channels fit together.

Measure what matters

Read the numbers that count.

Practical campaign

Plan a small real campaign.

A clear overview of the digital marketing landscape: content, email, social and the basics of measuring what works, without the buzzwords.

Taught by Aisha Donovan, a writer and tutor who loves turning complex topics into simple steps.

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